Join the fun and take part in the

Designer Hikes Brand Brief Challenge

Take part in the most awesome brand design challenge this year and get a chance to win some awesome prizes.

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What is Designer Hikes

Designer Hikes is a new global non-profit community of graphic designers with the mission of organizing in-person meetups in their towns to get together and go out for nature hikes. The idea behind this community is to get designers of all sorts together, have a bit of fun, get to know other peers in their locality and build friendships and connections while taking time away from the computers to do healthy walks in nature.

Designer Hikes is owned and organized by its members. It’s an Open Source Design Community where there is no owner, and everything is decided and voted together as a group. There will be a core team of organizers and ambassadors that will help run the day-to-day activities, such as managing the social networks, emails and websites and pushing to organize local meetwalks. Everyone is welcome to join and provide their input to help the community evolve. The only requirement there is that you are a graphic designer of some sort. 🙂

To get this all started, we need a brand identity for our community. This takes us back to the brand brief challenge. The idea with the challenge is to get designers from all over the world involved to submit designs so that we can select the best concept for our new community identity.

Our sponsors will provide various prizes for the top submissions, and we will have a panel of judges and also organize a community vote. One thing that is very important to note is that the winning brand identity will have to be handed off under the Creative Commons License, and the designer of the selected brand identity will also have the option to become the brand identity officer of our community if he so wishes to.

If you are still here reading and want to take part in the challenge or want to support us in any way, keep on reading. 👇

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The Brand Brief

We seek to develop a brand identity that encapsulates the spirit of a nonprofit global community of graphic designers who aim to regularly meet locally to go on mountain hiking trips. This community brings together graphic design professionals of all levels and of all skills who share a passion for design and spending time in the wilderness. The brand identity should reflect our values, mission, and a unique blend of design and outdoor adventure.

Mission and Values

Our community's mission is to unite designers who are passionate about mountain hiking, fostering creativity, collaboration, and environmental responsibility. Our core values include creativity, exploration, sustainability, and community.

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Target Audience

Graphic Design professionals of all levels and ages (graphic designers, illustrators, web designers, motion designers, UX/UI designers, 3D designers, brand identity designers etc.) who are passionate about mountain hiking. Outdoor enthusiasts and adventurers who appreciate the intersection of design and nature. Those who have an interest in sustainable and eco-friendly practices in both design and outdoor activities.

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Requirements

The brand identity needs to look professional, unique, and identifiable. The logo should be created to work on various mediums, such as social media and websites, and different types of merchandise like caps, t-shirts, and hoodies.

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Design Components

Logo: Create a logo that represents both the mountain hiking and design aspects of our community. It should be memorable and adaptable for various applications.

Color Palette: Develop a color scheme that conveys the vibrancy of outdoor landscapes while maintaining a professional and design-focused feel.

Typography: Choose typefaces that can balance modern design aesthetics with the concept of nature or being outdoor.

Visual Elements: Integrate elements such as illustrations, patterns, or photography that are related to graphic design and nature or hiking.

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Deliverables

Logo Design Lockups

(You will only need to submit the final vector files and assets if your design is chosen as the winner)

Color Palette

Typography

(Google Fonts or open source, preferably)

Mockup Designs

Brand Presentation via Bravemark

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Deadline

Submit your design by publishing your presentation on Bravemark before the end of day on the 30th of March.

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The Prizes

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1st Prize.

1 hr Consultation Session with Mr. Ben Burns + Brand Style Guide Kit

One-to-one consulting session about growing your creative business and finding clients with the one and only Mr. Ben Burns. Valued at $500. Read more about his coaching here. Plus, an easy-to-use, 30+ page Brand Book Template for Indesign, Keynote and Adobe XD. Valued at $79. Read more about the Brand Style Kit here.

By Mr. Ben Burns and The Futur

Markus Daum “Logos and Symbols” - Self Published Hardcover

The master logo designer Markus Daum showcases 85 logo designs in this self published book. Read more about the book here.

By Markus Daum

“Make a Living Designing Logos” Printed Hardcover
+ Private Circle Logo Geek Community Membership

A book that should be on every brand designer’s bookshelf. Read more about the book here. Valued at $30.

By Logo Geek

Pangram Pangram Font Starter Pack + OFF Set Pack

57 Types / 643 Styles Total / All Formats / 30 PSD Mockups. Valued at $34.
Read more about their font packs here.

By Pangram Pangram

Web Design Course & Boring UI Course

The perfect courses for brand designers looking to get into Web and UI Design. Valued at $105. Read more about their courses here.

By Hype4 Academy

Bendito Mockup 50% Discount Code

Get a huge 50% discount code on their shop. Used by some of the greatest design agencies and brands. Check out their mockups here.

By Bendito Mockup

The Designers Foundry $50 Store Credit

Get a $50 discount code to add some unique new fonts to your font arsenal.
See their typefaces here.

By The Designers Foundry

LS Graphics Unlimited Access for 1 Year

Get unlimited access to their mockups, illustrations, and Figma Plugin for one full year. Check it out here. Valued at $120

By LS Graphics

True Grit $50 Store Credit

Get a $50 discount code to buy their awesome textures, brushes, swatches, actions, effects and bundles. See all their resources here.

By True Grit

Get featured on Design Buddies Discord Community

Get exposure to the largest graphic design community of 100,000+ designers. Join their Discord community here.

By Design Buddies

2 Years of Bravemark PRO + Bravemark “MAKE IT ROAR” T-shirt + Holographic Stickers

Get a 2 Year PRO subscription to their tool to create online brand guidelines and unique branded swag. Read more about Bravemark here. Valued at $505.

By Bravemark

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2nd Prize.

“Brand Style Guide Kit by Mr. Ben Burns

An easy-to-use, 30+ page brand book template for Indesign, Keynote and Adobe XD. Valued at $79. Read more about the Brand Style Kit here.

By Mr. Ben Burns and The Futur

“Make a Living Designing Logos” Digital PDF
+ Private Circle Logo Geek Community Membership

A book that should be on every brand designer’s bookshelf. Read more about the book here

By Logo Geek

Pangram Pangram Font Starter Pack

47 Types / 592 Styles Total / All Formats / 30 PSD Mockups. Valued at $29.
Read more about their font packs here.

By Pangram Pangram

Web Design Course

The perfect courses for brand designers looking to get into Web Design. Valued at $50. Read more about their courses here.

By Hype4 Academy

Bendito Mockup 30% Discount Code

Get a 30% discount code on their shop. Used by some of the greatest design agencies and brands. Check out their mockups here.

By Bendito Mockup

LS Graphics Unlimited Access for 1 Year

Get unlimited access to their mockups, illustrations, and Figma Plugin for one full year. Check it out here. Valued at $120

By LS Graphics

Get featured on Design Buddies Discord Community

Get exposure to the largest graphic design community of 100,000+ designers. Join their Discord community here.

By Design Buddies

1 Year of Bravemark PRO + Holographic Stickers

Get a 1 Year subscription to the PRO tier to create online brand guidelines + unique branded holographic stickers. Read more about Bravemark here. Valued at $240.

By Bravemark

🥉

3rd Prize.

“Brand Style Guide Kit by Mr. Ben Burns

An easy-to-use, 30+ page brand book template for Indesign, Keynote and Adobe XD. Valued at $79. Read more about the Brand Style Kit here.

By Mr. Ben Burns and The Futur

“Make a Living Designing Logos” Digital PDF

A book that should be on every brand designer’s bookshelf. Read more about the book here.

By Logo Geek

Pangram Pangram Font Starter Pack

47 Types / 592 Styles Total / All Formats / 30 PSD Mockups. Valued at $29.
Read more about their font packs here.

By Pangram Pangram

Don't be boring Course

The perfect course to learn how to think out of the box. Valued at $25.
Read more about the course here.

By Hype4 Academy

Bendito Mockup 15% Discount Code

Get a 15% discount code on their shop. Used by some of the greatest design agencies and brands. Check out their mockups here.

By Bendito Mockup

LS Graphics Unlimited Access for 1 Year

Get unlimited access to their mockups, illustrations, and Figma Plugin for one full year. Check it out here. Valued at $120

By LS Graphics

Get featured on Design Buddies Discord Community

Get exposure to the largest graphic design community of 100,000+ designers. Join their Discord community here.

By Design Buddies

6 Months of Bravemark PRO + Holographic Stickers

Get a 6 Month subscription to the PRO tier to create online brand guidelines + unique branded holographic stickers. Read more about Bravemark here. Valued at $120.

By Bravemark

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Judging Criteria

All brand identity design submissions will be scored and judged on the following criteria. Each criteria point will be given a score from 1 to 5 by the different judges through a form once the competition is closed.